Student Showcase

Review student work and get feedback:

  • Microsite mockups
  • Microsite personas

Résumé Workshop

Review your résumé with Dawn for potential improvements.


Creative Inspiration

Make sure to always have a plain-Jane résumé like the one above for easy digital scanning (for automated job sites and the such).

But it might just get you noticed if you also have a very creative layout for human eyes.

Requests for Proposal (RFPs)

A request for proposal (RFP) is a document that an organization creates and posts to elicit bids from potential vendors for a product or service. Sometimes, web designers need to take the reins in the form of a proposal questionnaire.


Guidelines for Writing a Proposal

The Obvious (but it must be said)

A proposal should include your branding, and put your best foot forward on a project. You don’t know who you are competing against.

  • Proposals should be neatly presented and designed.
  • They should be written in formal but concise language.
  • All the words should be spelled correctly, and proper grammar used.
Project Description

Give an overview of the project as you see it. Chances are you have had a conversation, by phone, in person, or by email with someone before writing the proposal (or you have working from an RFP.) This is your opportunity to show them that you listened and understood the specifics about what the customer wants.

Current State of the Project

This is another place where you can show you have listened and understood the situation.

  • Where is the client in the process of working on this project?
  • Are they right at the beginning?
  • Do they have a previous site?
  • Are you taking over from someone else?
Projected Outcomes

Be as specific as possible and aim for measurable outcomes.

  • What do you see as the outcomes of the project?
  • What will the project do for the client and how will it achieve those goals?
  • How will your client know if it is succeeding or not?

This is where you build in some sort of timeline or benchmarks. Be as clear as possible about what you are going to do and what your responsibilities are. Be as clear as possible about what the client is going to do and what his or her responsibilities are.

  • What are the steps to get to the outcomes?
  • How are you going to get there?
Project Scope

This is a place where you can get burned, so be absolutely sure you are clear about what it is you are getting yourself into, and be sure to make it clear to your client where the boundaries are. This is where research up front can save you big time in the end.

  • What is included and what is not included in the scope of the project?
  • Try to be as specific as possible.
  • How much is the project going to cost?
  • What is the timeline for payment?
  • Do you want to break it out into hourly estimates?

It is typical to take half up front and half at the end for short projects. Or for larger projects, divide it into thirds.

You could also do a payment plan. I have heard that doing automatic, monthly credit card payments works well for small businesses.

Other Policies

Outline any other policies you might have. Perhaps something about on-going maintenance, or your hourly rate for work outside the scope of the contract.

Optional Components

You may include a piece about what tools will be used and why. You may include options for the client to consider, with different pricing points. This stuff is usually included if you have had a deeper conversation with the client and you are addressing his/her concerns.

Say Thank You

At the end, thank the client for considering to work with you on the project. Be sure to include your contact information.

Example Proposals