Today we’ll wander around in Google Analytics, and see how powerful this tool is for mining data about your site’s activity.
Google Analytics Login
I’ve set up a special Google account where you can view analytical data about the traffic on a few of my sites.
Exploring Various Data Displays
Below are the data displays I regularly visit. As you review these live on the Google Analytics site, ask yourself: why would I care what this data shows me about my websites?
The Analytics Home Page
Expanding One Site to Access Data Link
Audience > Overview (NHS Designs)
Audience > Geo > Language
Audience > Geo > Location
Audience > Behavior > New vs Returning
Audience > Technology > Browser & OS
Audience > Mobile > Overview
Audience > User Flow
Acquisition > Overview
Acquisition > All Referrals
Acquisition > Keywords > Organic
Acquisition > Search Engine Optimization > Queries (KidsBusyBook.com)
Acquisition > Search Engine Optimization > Landing Pages
Behavior > Site Content > All Pages
Behavior > Site Speed > Overview
Behavior > Site Speed > Speed Suggestions
More In-Depth Topics
In Analytics, a conversion is the completion of an activity on your site that is important to the success of your business. For example:
- a completed sign up for your email newsletter (a Goal conversion)
- a purchase (a transaction, sometimes called an Ecommerce conversion)
Microdata annotates the DOM with scoped name/value pairs from custom vocabularies.
Here is some microdata included in my WordPress directory, KidsBusyBook.com: