Show and Tell
Share your case study of a brand community from last week’s assignment.
Roles of the Moderator
- To provide unique expertise about the company, cause, or concept the community centers on.
- To promote human relationships, maintaining the group as a collaborative unit.
- To serve as a manager, setting the group agenda and managing the direction and flow of conversations.
- To be tech support for those who need help finding their way around.
Why Are Moderators Critical to Community Health?
- They keep out spammers. spammers drown out real conversation. Anti spam registration techniques can keep out some spam, but only a real human being who cares about the community can stay on top of all spam practices.
- They delete inappropriate material. Activities such as trolling/flaming (deliberately inflammatory comments), off-topic messages, obscenity, unwanted self-promotion, and illegal activities can be swiftly deleted or otherwise dealt with.
- They can reduce information overload. A group with too much activity that is not well organized will degenerate. Moderators can move posts into smaller subtopics, from one topic to a better-aligned topic, and discourage posts that are too far off topic.
- They pick things back up. On the flip side of the coin, moderators should notice when activity drops to a stagnating level. Moderators can stimulate new conversations and help sustain them.
- How can conflict hurt a community?
- How can conflict help a community?
- What are some techniques for assisting in resolving conflict?
- How can encourage more of the type of activity you want?
“How to Effectively Moderate an Online Community” by Richard Millington, author of “Buzzing Communities” [47:19, start at 2:26 and end at 34:00]
“Seth Godin: The tribes we lead” [2009, 17:23]
Lists of Online Communities
What kind of tribes are these communities building?