Course Outline and Assignments for E-Commerce Strategies and Analytics

IMPORTANT NOTE: Assignments not completed in class will be assigned as homework. This schedule may change based on class experience and instructor’s discretion.

Week Class Date Topic Assignments Deadline
Reading In Class Blog Dropbox Date Soft Hard
1 01-14-16 Intro to Online Marketing CHAPTER 1 The Revolution Is Just Beginning 01-21-16 start of class
Product Roadmap Part 1: Brainstorming the Product start of class midnight
Web 3.0 start of class midnight
Consumer on the Modern Web start of class midnight
2 01-21-16 Search Marketing CHAPTER 2 E-commerce Business Models and Concepts 01-28-16 start of class
Product Roadmap Part 2: Early Planning for Product Launch start of class midnight
Keyword Research start of class midnight
3 01-28-16 eCommerce Business Plan CHAPTER 4 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps 02-04-16 start of class
Product Roadmap Part 3: Strategy start of class midnight
4 02-04-16 Advertising Online CHAPTER 5 E-commerce Security and Payment Systems 02-11-16 start of class
Product Roadmap Part 4: Technological Factors start of class midnight
5 02-11-16 Social Marketing CHAPTER 6 E-commerce Marketing Concepts: Social, Mobile, Local 02-18-16 start of class
Product Roadmap Part 5: Plan for Awareness  start of class midnight
6 02-18-16 Analytics and Measures CHAPTER 7 E-commerce Marketing Communications 02-25-16 start of class
Product Roadmap Part 6: Advertise and Sell start of class midnight
Marketing Dashboard start of class midnight
7 02-25-16 Mobile Marketing CHAPTER 8 Ethical, Social, and Political Issues in E-commerce 03-03-16 start of class
Product Roadmap Part 7: Mobile Marketing start of class midnight
Mobile Website Critique start of class midnight
8 03-03-16 Ethical Considerations and Security Product Roadmap Part 8: Ethical and Security Challenges 03-10-16 start of class midnight
9 03-10-16 Content Marketing
10 03-17-16 Analytics Assessments Analytics Assessment 03-24-16 start of class end of class
11 03-24-16 Final Project Presentation Final Project Presentation Final Project Presentation file(s) start of class end of class

Some assignments will have a soft deadline of the beginning of the next class session. This is so that we can have a student showcase/critique, and you can get valuable feedback on your work prior to the hard deadline indicated in the far right column.