Consumption Diary Project Overview
Analyze and report your personal consuming habits.
Step 1: Record Your Demographics
How would you describe yourself in these terms?
- marital status
- household size
- residential location
Step 2: Record Your Consumption
Record every item you purchase between right now and our Week 9 class session.
Collect the following details:
- product or service name
- want, or need?
Step 3: Weekly Analyses [Weekly Blog Posts]
Each week, compile your list of purchases. In a 1-2 paragraph blog post, write about the following:
- Did you buy anything for the first time ever, and what convinced you to buy it?
- How does your consuming behavior for the week relate to the key concepts discussed in that week’s class?
Here’s a chart of which concepts you should be discussing:
|Purchased Between Weeks||Concepts Discussed in Week||Blog Post Due Week|
|1 and 2||1||2|
|2 and 3||2||3|
|3 and 4||3||4|
|4 and 5||4||5|
|5 and 6||5||6|
|6 and 7||6||7|
|7 and 8||7||8|
|8 and 9||8||9|
Step 4: Charting
At the end of the 8 weeks, create three pie charts that show percentage breakdowns for:
- brands purchased
- retailers shopped
- wants vs needs
There are lots of online chart makers available. One that works well is chartgo.com.
Step 5: Presentation
During our Week 10 class session, you will present your complete findings. Please include the following in your presentation to the class:
- Your demographics.
- How your findings are related to numerous concepts covered in the course.
- Presentation slides that have have minimal text but plenty of visuals. Include your charts from Step 4.
- Presentation slides that are neat, free of excessive animations and font changes, and have correct spelling and grammar.
- A presentation which is five to seven minutes long.