Consumer Behavior – Consumption Diary Project

Consumption Diary Project Overview

Objective

Analyze and report your personal consuming habits.

Step 1: Record Your Demographics

How would you describe yourself in these terms?

  • age
  • race
  • gender
  • marital status
  • household size
  • residential location
  • income
  • occupation
  • education

Step 2: Record Your Consumption

Record every item you purchase between right now and our Week 9 class session.

Collect the following details:

  • photo
  • product or service name
  • brand
  • retailer
  • purpose
  • want, or need?
  • price

Step 3: Weekly Analyses [Weekly Blog Posts]

Each week, compile your  list of purchases. In a 1-2 paragraph blog post, write about the following:

  • Did you buy anything for the first time ever, and what convinced you to buy it?
  • How does your consuming behavior for the week relate to the key concepts discussed in that week’s class?

Here’s a chart of which concepts you should be discussing:

Purchased Between Weeks Concepts Discussed in Week Blog Post Due Week
1 and 2 1 2
2 and 3 2 3
3 and 4 3 4
4 and 5 4 5
5 and 6 5 6
6 and 7 6 7
7 and 8 7 8
8 and 9 8 9

Step 4: Charting

At the end of the 8 weeks, create three pie charts that show percentage breakdowns for:

  • brands purchased
  • retailers shopped
  • wants vs needs

There are lots of online chart makers available. One that works well is chartgo.com.

7-15-2014 12-09-37 PM

 

7-15-2014 12-09-50 PM

Step 5: Presentation

During our Week 10 class session, you will present your complete findings. Please include the following in your presentation to the class:

  • Your demographics.
  • How your findings are related to numerous concepts covered in the course.
  • Presentation slides that have have minimal text but plenty of visuals. Include your charts from Step 4.
  • Presentation slides that are neat, free of excessive animations and font changes, and have correct spelling and grammar.
  • A presentation which is five to seven minutes long.