Course Outline and Assignments for Consumer Behavior Marketing Class

IMPORTANT NOTE: Assignments not completed in class will be assigned as homework. This schedule may change based on class experience and instructor’s discretion.

Week Class Date Topic Assignments Deadline
Reading In Class Blog Dropbox Date Soft Hard
1 07-15-14 Introduction: We Consumers Why of the Buy Ch. 1 07-22-14 start of class
Initial Class Blog Post   midnight
Cheap Shopping Blog Post Response   midnight
Consumption Diary Week 1-2   midnight
2 07-22-14 What is Consumer Behavior? Why of the Buy Ch. 2 07-29-14 start of class
Marketing an Innovative Product   start of class midnight
Consumption Diary Week 2-3   midnight
3 07-29-14 Consumer Perception and Marketing Why of the Buy Ch. 3 08-05-14 start of class
Emotional Connections in Design   start of class midnight
Consumption Diary Week 3-4   midnight
4 08-05-14 Consumer Learning and Memory Why of the Buy Ch. 4 08-12-14 start of class
Midterm Project: Brand Case Study   start of class midnight
Consumption Diary Week 4-5   midnight
5 08-12-14 Consumer Motivation Why of the Buy Ch. 5 08-19-14 start of class
Consumption Diary Week 5-6   midnight
6 08-19-14 Values and Other Influences on Buying Why of the Buy Ch. 8 08-26-14 start of class
The Art and Science of Persuasion   start of class midnight
Consumption Diary Week 6-7   midnight
7 08-26-14 Social Influences Why of the Buy Ch. 9 09-02-14 start of class
Diffusion Theory Case Study   start of class midnight
Consumption Diary Week 7-8   midnight
8 09-02-14 Demographics and Psychographics Why of the Buy Ch. 11 09-09-14 start of class
VALS Lifestyle-Based Marketing   start of class midnight
Consumption Diary Week 8-9   midnight
9 09-09-14 Decision Making Why of the Buy Ch. 12 09-16-14 start of class
10 09-16-14 Consumption Diary Presentations   Consumption Diary Presentation Consumption Diary Presentation file(s) start of class
11 09-23-14 Final Lab   Final Project Presentation Final Project Presentation file(s) 09-23-14 start of class

Some assignments will have a soft deadline of the beginning of the next class session. This is so that we can have a student showcase/critique, and you can get valuable feedback on your work prior to the hard deadline indicated in the far right column.