Midterm Overview: Class Portfolio

Summary

For your midterm assessment, compile a portfolio for the work you have completed so far in this class.

Technical and Layout Specifications

• Create the portfolio in Adobe InDesign
• All images converted to CMYK
• Letter size paper
• 6 Pages: a title page, plus one for each week (weeks 1 through 5)
• Page numbers at the bottom of each page
• ¼" bleed and ¼ safety zone (no text at edge of pages)

Content

• Title page
  • "Class Portfolio"
  • your name
  • class name
  • my name (Dawn Pedersen)
  • date
• On each of the remaining pages:
  • a page heading identifying the week number and the weekly topic
  • images of the work you produced for the week
  • captions identifying the nature of each design piece (e.g. "Duotone")
  • describe 5 key things you learned from the week's lesson, in complete sentences and in your own words
• Include these assignments:
  • Week 1 - business card design
  • Week 2 - duotone
  • Week 2 - tritone
  • Week 2 - spot color
  • Week 3 - comparative poster
  • Week 4 - scanned and edited images
  • Week 5 - TBD

Design

• Create a consistent design treatment for your portfolio which reflects your personality:
  • typography
  • color palette
  • overall page layout

Save the document in PDF format before submitting it.

Final Project Overview

Throughout the second half of this course, you will be preparing a number of marketing pieces for an imaginary restaurant. See Week 6 for how to begin developing the branding for this company.

For your final project you will be creating a Kit of Parts.

Kit of Parts

Collect your restaurant marketing pieces together into a document called Kit of Parts (a complete branding design package.)

This document will serve as a catalog/portfolio of the related design pieces you created for your restaurant from Weeks 6 through 8.

Specifications

• Create the multi-page document in Adobe InDesign
• All images converted to CMYK, if necessary
• Letter size paper
• Page numbers at the bottom of each page
• ¼" bleed and ¼" safety zone (no text at edge of pages)

Content

• Title page
  • "Kit of Parts"
  • Company/Restaurant name
  • date
• On each of the remaining pages:
  • a page heading identifying the page topic
  • images of the logo and other design pieces your created for your restaurant, one design per page
  • descriptions in complete sentences of the purpose of each design piece and how it supports the branding message of the restaurant
  • captions identifying the nature of each design piece (e.g. "Primary Logo")
• Include images/text from these assignments in your restaurant's Kit of Parts:
  • Week 6 - company overview and logo
  • Week 7 - business card, letterhead and envelope
  • Week 8 - menu and take-out box
• Save the InDesign document as a press-ready PDF for submission.

Note: The text is not complete in the above example. Each page should contain text describing the purpose of each design piece and how it supports the branding message.