Your midterm grade will be based on your creation of a Branding Strategy Presentation. Collect all of your previous work for your focus company into a single document. You may use Microsoft Word or Adobe InDesign for this. It should go several pages long.
Make sure each of these pieces is included:
- Company Profile [Discovery]
- Brand Objectives [Discovery]
- Market Analysis [Discovery]
- 20 Logo Sketches [Preliminary Logos]
- 6 Vector Logos [Preliminary Logos]
Create subheading for, and annotate, each element (e.g. Company Profile is one element.) That is, write up a little description underneath for each item—think of how you would present and explain these preproduction items to your client.
Include in your annotation:
- The purpose of each planning step
- How each piece supports the needs of the client and their customers
Create a color scheme, a style for the typography, and a consistent layout of your document which reflects your brand strategy.
Save your document as a PDF file for upload to the Dropbox.