Course Outline and Assignments for Digital Identity Design

IMPORTANT NOTE: Assignments not completed in class will be assigned as homework. This schedule may change based on class experience and instructor’s discretion.

Week Class Date Topic Assignments Deadline
Blog Dropbox Date Soft Hard
1 01-12-15 Branding and the Role of Design Branding Case Study 01-26-15 start of class midnight
2 01-19-15 Holiday – Martin Luther King Jr.
3 01-26-15 Branding Strategies Discovery 02-02-15 start of class midnight
4 02-02-15 Logo Design Basics Preliminary Logos 02-09-15 start of class midnight
MIDTERM PROJECT start of class midnight
5 02-09-15 Logo Design Elements Final Logo 02-16-15 start of class midnight
6 02-16-15 System Dynamics Logo System Analysis 02-23-15 start of class midnight
7 02-23-15 Logo Implementation Graphic Standards Manual: Version 1 03-02-15 start of class midnight
8 03-02-15 Web Branding Graphic Standards Manual: Version 2 03-09-15 start of class midnight
Home Page Mockup: Version 1 start of class midnight
9 03-09-15 Advertising Home Page Mockup: Version 2 03-16-15 start of class midnight
Banner Ads start of class midnight
10 03-16-15 Web-Based Marketing Web-Based Marketing 03-23-15 start of class midnight
11 03-23-15 Final Project Lab FINAL PROJECT 03-23-15 start of class end of class

Some assignments will have a soft deadline of the beginning of the next class session. This is so that we can have a student showcase/critique, and you can get valuable feedback on your work prior to the hard deadline indicated in the far right column.