MM4413 Professional Practices for Multimedia :: Art Institute

Course Overview

Synopsis

Complete Syllabus

Class Meetings Tuesdays
1:00-5:00PM
Session Fall 2012
Instructor Dawn Pedersen
Email [email protected]
Phone 916-320-1371

Course Description

This course provides a practical examination of business for creative professionals. Topics include client relations, project management, and business practices.

Course Competencies

Upon successful completion of this course, the student should be able to:

  • Create a design document for portfolio project
  • Understand basic sub-contracting and free-lance contractual agreements.
  • Create identity materials for self-promotion including business cards, letterhead and resume.
  • Professionally present portfolio to prospective employers
  • Effectively communicate with prospective employers

Process for Evaluation

  • Attendance and Participation 10%
  • Assignments and Exercises 50%
  • Mid-Term Project/Examination 15%
  • Final Project/Examination 25%

Prerequisite

Permission of Academic Director/Advisor

Recommended Text

The Business Side of Creativity.
Updated Edition (pbk) 2002.
By Cameron S. Foote.
W.W. Norton & Company, Inc.
ISBN 0-393-73031-x

Course Outline & Assignments

IMPORTANT NOTE: Assignments not completed in class will be assigned as homework. This schedule may change based on class experience and instructor’s discretion.

Week Class Date Topic Assignment Summary File Name Points Due Date
1 10-02-12 Introduction, Personas, Resumes Micro-Site Mockup microsite-mockup.jpg 20 10-09-12
midnight
Micro-Site Persona microsite-persona.pdf 15
Resume resume.pdf 15
2 10-09-12 Resume Workshop, RFPs, Proposals Revised Resume resume.pdf 10 10-16-12
midnight
LinkedIn Account n/a - leave comment only 10
Microsite Proposal microsite-proposal.pdf 30
3 10-16-12 Contracts Microsite Contract

contract.xxx

20 10-23-12
midnight
Recommendations comment or files 30
4 10-23-12 Cover Letters Cover Letter cover-letter.doc 20 10-30-12
midnight
MIDTERM PROJECT midterm.zip 150
5 10-30-12 Process Piece Microsite Critique n/a - classroom participation 10 11-06-12
midnight
Process Piece Mockup process-mockup.zip 40
6 11-06-12 Version Control Version Control n/a - classroom participation 10 11-13-12
midnight
Field Trip n/a - offsite participation 40
7 11-13-12 Search Engine Optimization Part 1 Keyword Research keywords.xls 50 11-20-12
midnight
8 11-20-12 SEO Part 2, Copyright On-Page SEO microsite.zip 50 11-27-12
midnight
9 11-27-12 Field Trip participate in field trip 50 12-04-12
midnight
10 12-04-12 Presentation Practice Presentation Practice process-piece.xxx 70 12-11-12
5:00PM
11 12-11-12 Final Presentations FINAL PROJECT process-piece.xxx 250
Attendance * 11 Weeks 110
TOTAL POINTS 1000