MM2211 Digital Identity Design :: Art Institute

Course Overview

Synopsis

Complete Syllabus

Class Meetings Fridays
1:00-5:00pm
Session Spring 2013
Instructor Dawn Pedersen
Email [email protected]
Phone 916-320-1371

Course Description

This course provides an examination of the role of design in brand identity and marketing. Students will learn design strategies for developing integrating digital branding.

Course Competencies

Upon successful completion of this course, the student should be able to:

  • Identify the role of design in branding/corporate identity.
  • Effectively apply conceptual design skills to develop branding strategies.
  • Effectively apply the elements of design to create logos and visual identities.
  • Develop information structures that meet client needs for targeted audience.
  • Create and present formal project proposals to prospective clients.
  • Design and produce identity design for multiple formats including print and web.

Course Prerequisite

MM2201 Interface Design

Process for Evaluation

  • Participation/Work Ethic 10%
  • Assignments and Exercises 50%
  • Mid-Term Project/Examination 15%
  • Final Project/Examination 25%

Recommended Text

Branding at the Digital AgeBranding @ the Digital Age
Herbert Meyers & Richard Gerstman, Editors
Palgrave Macmillan
ISBN 033394769X

Course Outline & Assignments

IMPORTANT NOTE: Assignments not completed in class will be assigned as homework. This schedule may change based on class experience and instructor’s discretion.

Week Class Date Topic Assignment Summary File Name Points Due Date
1 04/05/13 Branding and the Role of Design Branding Case Study Branding Case Study.doc 40 04/12/13
midnight
2 04/12/13 Branding Strategies Company Profile profile.doc 20 04/19/13
midnight
Brand Objectives objectives.doc 15
Market Analysis market.doc 15
3 04/19/13 Logo Design Basics 20 Logo Sketches sketches.xxx 25 04/26/13
midnight
6 Vector Logos 6logos.pdf 25
4 04/26/13 Logo Design Elements Final Logo Design final-logo.pdf 25 05/03/13
midnight
Logo Design Defense logo-defense.doc 25
MIDTERM PROJECT Branding Strategy Presentation.xxx 150
5 05/03/13 System Dynamics Logo System Analysis logo-
system-
analysis.pdf
60 05/10/13
midnight
6 05/10/13 Logo Implementation Graphic Standards Manual: Version 1 Graphic Standards Manual v1.pdf 50 05/17/13
midnight
7 05/17/13 Web Branding Graphic Standards Manual: Version 2 Graphic Standards Manual v2.pdf 15 05/24/13
midnight
Home Page Mockup: Version 1 Web Mockup v1.xxx 35
8 05/24/13 Advertising Home Page Mockup: Version 2 Web Mockup v2.xxx 15 05/31/13
midnight
Banner Ads Banner Ads.zip 35
9 05/31/13 Web-Based Marketing Web-Based Marketing: Versions 1 marketing.xxx 60 06/07/13
midnight
10 06/07/13 Wrapping Up Web-Based Marketing: Versions 2 marketing.xxx 30 06/14/13
5:00pm
11 06/14/13 Final Project Lab FINAL PROJECT Kit of Parts.pdf 250
Attendance * 11 Weeks 110
TOTAL POINTS 1000