Synopsis

Course Description

This course provides an examination of the role of design in brand identity and marketing. Students will learn design strategies for developing integrating digital branding.

Course Competencies

Upon successful completion of this course, the student should be able to:

• Identify the role of design in branding/corporate identity.
• Effectively apply conceptual design skills to develop branding strategies.
• Effectively apply the elements of design to create logos and visual identities.
• Develop information structures that meet client needs for targeted audience.
• Create and present formal project proposals to prospective clients.
• Design and produce identity design for multiple formats including print and web.

Course Prerequisite

MM2201 Interface Design

Process for Evaluation

• Participation/Work Ethic 10%
• Assignments and Exercises 50%
• Mid-Term Project/Examination 15%
• Final Project/Examination 25%

Recommended Text

Branding @ the Digital Age
Herbert Meyers & Richard Gerstman, Editors
Palgrave Macmillan
ISBN 033394769X

Course Outline & Assignments

IMPORTANT NOTE: Assignments not completed in class will be assigned as homework. This schedule may change based on class experience and instructor’s discretion.