FS104 Computer Applications :: Art Institute

Week 4: Layout in Word and Fonts

Advertisement Assignment

Review last week's materials on the four design principles, and on keeping your audience in mind.

You will create an ad for a new invention. You might use the invention you suggested in your About Me essay­–it’s okay if it’s not even possible or practical.

Your assignment will include two documents. You will probably switch back and forth between documents as you complete this task.

Document 1: The Design Brief

Determine whom your ad is targeting, and how you are going to appeal to that audience. This determination should affect the image(s) you use, the colors you use, the type you use, and the layout of the page.

Write one paragraph which states:

  • what the invention is
  • what problem it solves
  • who the audience is
  • what choices you have made in your ad to address that audience

Then write one or more paragraphs about how you applied the design principles in your ad:

  • Contrast
  • Alignment
  • Repetition
  • Proximity

Document 2: The Advertisement

Use your skills in Word to create an advertisement for your invention. The advertisement should include at least one image, as well as textual information about what the invention is and what it does.

Apply the four basic design principles so that your design is appealing, unified, and organized.

Save the ad as a PDF so that the fonts and formatting are preserved when I view the file on another computer. Upload to the Dropbox.

Design Tips

  • Avoid:
    • Center alignment
    • All caps
    • Using more than 2 or 3 fonts
    • Comic Sans
    • Using too much text
  • Proximity: put related things closer together
  • Contrast: pick a focal point and give it the most contrast
  • Alignment: every element aligns with a “buddy” along at least one edge
  • Repetition: repeat some design element or treatment
Audience: determine who your audience is and design for them

Tech Tips

  • Set all of your text inside plain text boxes (Insert > Text Box). This gives you flexibility to move them around on the page.
  • Set Text Wrapping for each of your images to Tight or Square. This allows you to also move images freely.

Typography Basics

Font Assignment

  • Download the font assignment document.
  • Find fonts on your computer that match the different styles
  • Check your choices with the persons sitting next to you
  • Save the file as a PDF
  • Upload the finished version to the Dropbox

Review for Midterm Exam

The midterm exam will be next week at the beginning of class. You will have 90 minutes to respond to 50 questions. The questions will be mainly multiple choice and true/false, with some short answers thrown in. The midterm will account for 15% of your final grade in this class.

Please review the following concepts to prepare yourself to do well on this exam.

Computer Hardware

The function and specification for these components:

  • Processor / CPU
  • Logic board/bus ("motherboard")
  • Hard Drive
  • Memory / RAM
  • Video card
  • Audio card
  • Networking
  • Ports

Computer History

The significance and general time frame of the following people and things:

  • Charles Babbage and the Analytical Engine in the mid-1800s
  • Herman Hollerith, punch cards, and the census of 1890
  • Alan Turing, ENIGMA, Colossus, and vacuum tubes in World War II
  • John Mauchly, Presper Eckert, and ENIAC in World War II
  • John von Neumann and First Draft of a Report on the EDVAC in 1945
  • John Mauchly, Presper Eckert, UNIVAC, and the 1952 election
  • The transistor in the 1950s
  • Jack Kilby, Robert Noyce, and the integrated circuit in the 1950s
  • Douglas Engelbart and the mouse in the 1960s
  • IBM and mainframe computers in the 1970s
  • Ted Hoff, Intel, and microprocessors in the 1970s
  • Steve Jobs, Steven Wozniak, and Apple Computer
  • Bill Gates and Microsoft

Operating Systems

  • Libraries of instructions
  • DOS: Disk Operating System
  • MS-DOS: Microsoft DOS
  • GUI: Graphical User Interface
  • Operating systems usually come with lots of other software beyond what is needed to operate the computer
  • Operating systems run not only computers but cell phones and other devices

Software Categories

For example:

  • Word Processing
  • Spreadsheet
  • Database
  • Gaming
  • Video Editing
  • Image Editing
  • Audio Editing
  • Media Player
  • Web Browser
  • Accounting
  • Animation
  • File Sharing

Microsoft Office

Features common to all MS Office programs:

  • The Ribbon
  • Ribbon tabs
  • Office Button
  • Contextual tabs
  • Quick Access Toolbar
  • Access to traditional dialog boxes
  • Help menu

Microsoft Word Formatting

You should know how to complete the following tasks:

  • Change the font style and size
  • Set the margins to a predefined setting
  • Assign a Title or Heading format to text
  • Apply a Style Set to an entire document
  • Modify the settings of a defined style or create a new style
  • Insert images and clip art
  • Change the text wrapping for an image, clip art, or other object
  • Create hyperlinks
  • Insert text boxes such as a pull quote
  • Insert a footer or header
  • Create columns from text and adjust column spacing
  • Create a bulleted list and use custom bullets
  • Manually change margins using the ruler
  • Insert and edit Word Art
  • Change text color
  • Create a drop cap
  • Format text as a table
  • Save a file as PDF
  • View the ruler and set tabs
  • Find and Replace using text, using formatting, and using codes (e.g. ^p or ^t)

Mac vs. PC

Understand the basics of:

  • How Apple and Microsoft developed operating systems
  • What both systems have in common
  • The advantages and disadvantages of Windows
  • The advantages and disadvantages of Mac
  • Disk formats for each
  • Path formats for each
  • How to find a file in either
  • How to get information for, or rename, a file in either
  • File extensions and what programs they open

Design Principles

Know the definition and usage of these important guidelines:

  • Proximity
  • Alignment
  • Repetition
  • Contrast


  • What is a font?
  • What kind of font is best for text (readable paragraphs)?
  • Where to locate fonts on the PC
  • History and features of PostScript, TrueType, MS TrueType, and OpenType font formats
  • Distinctions between serif, sans-serif, decorative, and script typefaces
  • The meaning and use of: kerning, leading, x-height, descender and ascender


Complete the Advertisement and Font assignments as described in the left-hand column.

eCompanion Dropbox

Upload the following to the Week 4 Lesson basket:

  • Design Brief for Advertisement (Word) (20 points)
  • Advertisement (Word) (20 points)
  • Font Assignment (PDF) (Mondays: 10 points, Saturdays: 15 points)